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Winning Business Models


 The business model encompasses your product or service, your customers, and the economic engine that will enable you to meet your profitability and growth objectives. Business model analysis is important for startups, new and established businesses which need to discover, defend or evolve their business models. Students will refine their business model, including sections on market research, industry trends analysis, competitive analysis, strategic positioning, and demonstration of financial viability.

Course Learning Outcomes :

  • Build a business model for your own innovation.

  • Analyze the business models of competitors and incumbents.

  • Understand the economics underlying common business models.

  • Present your business model in a coherent and logical fashion.


Required Text: 

Total Credit Hours: 3.0



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