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INNOVATION & ENTREPRENEURSHIP / COURSES

Marketing Innovation

MIB515

Students will learn the skills of innovation and how to apply those skills within the context of a marketing strategy framework.  Students will apply innovation methods across the entire marketing management continuum including strategy, segmentation, targeting, positioning, and the 4P’s.  The course will be taught using interactive workshop methods and techniques throughout.  Students will also learn about building innovative referral programs and how to use the Marketing Innovation Framework Toolkit. 

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Course Learning Outcomes:

  • Identify, understand, and quantify your target market

  • Employ market research to work in partnership with marketing initiatives

  • Create markets while creating products

  • Use the Marketing Innovation Framework Toolkit

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Suggested Text: 

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Total Credit Hours: 3.0

 

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BIGplans    

                                                Kavita Sahai has been working with entrepreneurs                                    info@havebigplans.com               

                                                to increase their profits and capital since 2002.                                          280 C Natura Avenue

                                                She has helped numerous businesses achieve their                                   Deerfield Beach, FL 33441

                                                BIG plans through capital raises, operational realignment,

                                                culture transformations and innovations in business

                                                models and products. 

 

 

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