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Marketing Innovation


Students will learn the skills of innovation and how to apply those skills within the context of a marketing strategy framework.  Students will apply innovation methods across the entire marketing management continuum including strategy, segmentation, targeting, positioning, and the 4P’s.  The course will be taught using interactive workshop methods and techniques throughout.  Students will also learn about building innovative referral programs and how to use the Marketing Innovation Framework Toolkit. 

Course Learning Outcomes:

  • Identify, understand, and quantify your target market

  • Employ market research to work in partnership with marketing initiatives

  • Create markets while creating products

  • Use the Marketing Innovation Framework Toolkit

Suggested Text: 

Total Credit Hours: 3.0



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